The fastest path to mobile customers is through a mobile-friendly site. If your site offers a great mobile experience, users are more likely to make a purchase.
- When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
- 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service
Not having a mobile-friendly site helps your competitors
- 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
- 79% of people who don’t like what they find on one site will go back and search for another site.
- 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly.
Users will continue to look for mobile-friendly sites, that means your competitors will benefit if your site falls down on the job.
Non-mobile friendly sites can hurt a company’s reputation
You can lose more than customers with a bad mobile experience. A site that isn’t up to date with the new website standards can leave users frustrated, and these negative reactions translate directly to the brand themselves.
- 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
- 36% said they felt like they’ve wasted their time by visiting those sites
- 52% of users said that a bad mobile experience made them less likely to engage with a company
- 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business
April 21, 2015 – Google algorithm changes
On April 21, Google is issuing another algorithm change in favor of the consumer, rewarding sites who are mobile-friendly first. Unfortunately, while previous algorithm updates have most heavily affected large companies, this new change will seriously affect all who have yet to make mobile a priority.
Having a great mobile site is no longer just about making a few more sales. It’s become a critical component of building strong brands, nurturing lasting customer relationships, and making mobile work for you.
Take the Mobile-Friendly Test and identify potential issues with your site.